1) Who we are
Zetaqube LTD (“we”, “us”, “our”) operates zetawube.com (the “Site”). This Cookie Policy explains how and why cookies and similar technologies are used on the Site and how you can control them. For more information about how we handle personal data, see our Privacy Policy.
2) What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve performance, and provide information to site owners. Related technologies include local storage, pixels, and SDKs; we refer to all of these collectively as “cookies”.
3) How we use cookies
We use cookies for the following purposes:
- Strictly necessary – essential to operate core Site functions (e.g., cookie consent remembers your choices). These run without consent.
- Analytics – to understand Site usage and improve performance (e.g., Google Analytics). Set only after your consent.
- Advertising (future) – to deliver, measure, and personalise ads (e.g., Google AdSense). Set only after your consent.
Consent-first: In the UK/EU, non-essential cookies (Analytics and Advertising) are blocked by default and load only after you grant consent via our cookie banner or preferences.
4) Your choices & changing consent
On your first visit, you’ll see a cookie banner that lets you Accept all, Reject all, or Manage preferences. You can adjust your choices at any time:
If your browser or device supports Global Privacy Control (GPC)
5) Cookie categories we use
Strictly necessary (always active)
These cookies are required for the Site to function and cannot be switched off. They do not store personal information.
| Name | Provider / Domain | Purpose | Duration |
|---|---|---|---|
cookieyes-consent | CookieYes / your domain | Stores your consent preferences (proof of consent) | Up to 12 months |
cy-preferences | CookieYes / your domain | Remembers category toggles | Up to 12 months |
Analytics (set only after consent)
Used to understand how visitors interact with the Site in aggregate. We configure these to minimise data where possible.
| Name | Provider / Domain | Purpose | Duration |
|---|---|---|---|
_ga, _ga_* | Google Analytics / .google.com & your domain | Distinguishes users and sessions (GA4) | Up to 24 months |
_gid | Google Analytics | Session-level analytics | 24 hours |
Advertising (future – set only after consent)
Used to deliver and measure ads. These are disabled until you opt in. We plan to use Google AdSense.
| Name | Provider / Domain | Purpose | Duration |
|---|---|---|---|
_gads, __gpi | Google AdSense / .googlesyndication.com | Ad serving, frequency capping | Up to 13 months |
IDE | Google / .doubleclick.net | Ad personalisation & measurement | Up to 13 months |
test_cookie | Google / .doubleclick.net | Checks if the browser supports cookies | 15 minutes |
Heads up: The exact cookies and durations can change over time by the provider. Our consent tool (CMP) maintains an up-to-date inventory and will reflect changes automatically.
6) Managing cookies in your browser
Most browsers let you block or delete cookies. Doing so may affect Site functionality. See help pages for Chrome, Firefox, Safari, Edge, or your mobile browser for instructions.
7) International visitors
If you access the Site from outside the UK, your cookie preferences will be honoured in line with applicable laws, including UK GDPR, EU GDPR, and (where relevant) US state privacy laws.
8) Updates to this policy
We may update this Cookie Policy to reflect changes in cookies we use or legal requirements. Please check this page periodically. The “Last updated” date above shows the latest revision.
9) Contact
Questions about cookies or your consent choices? Contact us at info@zetaqube.com.
Implementation notes (for your developer):
- Use a CMP (e.g., CookieYes) with categories: necessary, analytics, advertising. Ensure non-essential scripts are blocked by default in the UK/EU.
- Add Google Analytics to the Analytics category; add AdSense to the Advertising category. Do not hardcode those scripts directly in your HTML.
- Expose a global function (e.g.,
cookieConsent.openPreferences()) for the “Open cookie preferences” link above, or replace that link with your CMP’s native trigger. - If you use Google AdSense in the UK/EU, enable an IAB TCF v2.2–certified CMP mode.